The online gambling industry has expanded at breathtaking speed over the past decade or so. Thanks in no small part to its eagerness to adopt new technologies. Interestingly, this applies as much to bingo as it does to the other exciting verticals of slots, casino gaming and sports betting.
Bingo has always had the reputation of being a game for little old ladies. But this has changed drastically over the past few years as this particular vertical has transformed itself in order to appeal to newer demographics and to continue to grow. As a matter of fact, Bingo is now one of the most profitable categories in the gambling industry and this is causing major software providers as well as igaming operators to sit up and take notice.
The online gambling industry is fiercely competitive and it is also unable to spread into many jurisdictions because of regulatory issues. Bingo operators therefore have to explore other ways to expand their customer bases. The biggest things in the industry as of the present are mobile gambling and social media marketing.
It is no surprise therefore, that bingo operators have begun to invest in mobile platforms. They are also exploring ways to use social media to reach potential and existing customers in the most efficient and cost-effective way. Another interesting development is the use of webcams and virtual reality technology. These methods make online bingo players a feel of playing at a land-based bingo hall.
Online Bingo Industry Demographics Changing Drastically
Bingo is a unique game. It cannot be marketed using the same strategies employed for slots and other casino games. Not too long ago, 7 out of every 10 bingo players was a female in the 45+ age group. Bingo players no doubt came in for the games and the chance to win money and other prizes. But the sense of community that the game offered was another major pull factor.
It’s been no surprise that long-time enthusiasts of the game have taken to its online version in a big way. However, the aggressive use of social media marketing and webcams has managed to attract a far younger demographic to the game. This is very good news indeed for its long-term prospects. In fact, online bingo operators have begun to use Twitter, Facebook and even Pinterest. These platforms are used to advertise tournaments as well as any other promotional activities.
Mobile Apps Next Big Thing in Online Bingo Industry
Mobile apps have a big role to play in the expansion of the online gambling and online bingo industry as a whole. In fact, not only in the bingo vertical, but all across the gambling industry because it permits an unprecedented level of accessibility. Gamblers can bow play Bingo at any time they want and from any place they might be at. In fact, people can indulge in a spot of bingo, thanks to the ever expanding online bingo industry. When you’re waiting for an appointment or whenever you’re in the mood for some fun.
There are quite a few gambling sites that don’t offer bingo as of now. But this is changing at a very fast pace. As more and more companies realise the immense business potential of having a mobile site, they will invest in one. In any case, bingo gaming platforms are still very new and they are still being developed.
The development of virtual reality technology also holds a great deal of promise to the industry as a whole. However, there are attempts to bring down the price of its hardware. It is only a matter of time before the industry offers gameplay and functionality. This will give players a highly immersive experience that will give them many more reasons to switch from land-based gaming.